Mobile tours / adventures
Mobile tours connect stories to a city, town, region, event or institution by linking real places with rich digital media (audio, video, images) and text.
They are a guided exploration of specific locations, using the affordances of a mobile device to combine informational content, multimedia elements, simple gamification and GPS technology. The result is a mobile tour guide which provides an interactive and immersive experience, delivering location-specific information as digital stories. Users navigate to place markers on a map which activate with video, audio, photos, text, augmented reality experiences, virtual panoramas and location-interaction tasks which amplify a person’s ‘sense of place‘ in an interactive and authentic way.
Mobile tour guides are perfect to deliver both new and existing content for tourism, education programs, cultural institutions, parks and trails and events all being accessed on a smart mobile device either on a free app and/or web page.